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Plan for Profitability! has been awarded five stars by reviewers at Amazon.com. A reader from the Caribbean writes that the "book provides an excellent approach to strategic planning. It translates known theories to their practical applications." |
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Chapter I: Some Fundamentals
Strategic Business Planning
The Evolution of This Book
Strategic Business Units
The Responsibility for Strategic Planning
Introducing International Microwidgets (a fictitious company)
Summary
Chapter II: The Structure of a Strategic Plan
The Annual Planning Cycle
The Planning Horizon
The Flow of a Strategic Plan
The Mission
Mission Statements
The Mission of International Microwidgets
Summary
Chapter III: The Market
The Served Market
Market Segmentation
Sources of Market Data
Quantifying the Market
Market Measurements
Chronological Market Data
Market Cycles
Statistical Projection Techniques
The Market of International Microwidgets
Summary
Chapter IV: The Competition
Market Share
Chronological Market Share Data
Sources of Competitive Data
Competitors’ Strengths and Weaknesses
Listing Strengths and Weaknesses
Competitors’ Strategies
The Strategy Summary
The Competitors of International Microwidgets
Summary
Chapter V: Consolidating the Environment
SBU Strengths and Weaknesses
Determining Opportunities and Threats
Listing Opportunities and Threats
The Learning Curve
The Original Portfolio Matrix
The Nine-Block Matrix
The Environment of International Microwidgets
Summary
Chapter VI: Objectives, Strategies, Programs and Goals
Definitions
The Principle of Linkages
Objectives
Strategies
Programs
Goals
International Microwidgets
Summary
Chapter VII: Resources
People
Facilities
Equipment
Transition to the Financial Statements
Resource Projections
International Microwidgets
Summary
Chapter VIII: Financial Projections
Financial Statements
Revenue Projections
The Operating Statement
The Balance Sheet
The Funds Flow Statement
International Microwidgets
Summary
Chapter IX: Evaluating the Plan
Gross Margin
Return Measurements
The Use of Leverage
Debt versus Equity
Operating Efficiency Measurements
Trend Analysis
Evaluation of the International Microwidgets Plan
Summary
Chapter X: Beyond Strategic Planning
The Operational Plan
The Three S’s
Organizational Structures
Line and Staff Functions
A Representative Company Organization
The Concept of Corporate Development
Summary
Chapter XI: Corporate Development
Entering and Exiting Businesses
Secondary Valuation Techniques
The Concept of Net Present Value
Mergers versus Acquisitions
Goodwill
Dilution
The Acquisition of General Widgets
Summary
Chapter XII: The Strategic Plan of International Microwidgets
